Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions |
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| Editor:
| Ngulube, Patrick |
| ISBN: | 978-1-5225-7429-3 |
| Publication Date: | Nov 2018 |
| Publisher: | IGI Global
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| Book Format: | Hardback |
| List Price: | USD $265.00USD $265.00 |
Book Description:
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Presents research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. The book highlights topics including customer service solutions, social media, and collection development strategies.
Presents research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. The book highlights topics including customer service solutions, social media, and collection development strategies.