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Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing( )
Editor: Belk, Russell W.
Series title:Research Handbooks in Business and Management Ser.
ISBN:978-1-84720-958-0
Publication Date:Mar 2008
Publisher:Edward Elgar Publishing, Incorporated
Book Format:Paperback
List Price:USD $111.95
Book Description:

The Handbook of Qualitative Research Methods in Marketing< >
  • research paradigms such as grounded theory and semiotics
  • research contexts such as advertising and brands
  • data collection methods such as projectives and netnography
  • data analysis methods such as metaphoric and visual analyses
  • presentation topics such as videography and reflexivity
  • applications such as ZMET applied to Broadway...
    More Description

Book Details
Pages:608
Detailed Subjects: Business & Economics / Marketing / Research
Business & Economics / Consumer Behavior
Social Science / Research
Physical Dimensions (W X L X H):6.591 x 9.516 x 1.248 Inches
Book Weight:2.213 Pounds



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