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Handbook of Culture and Consumer Behavior

Handbook of Culture and Consumer Behavior( )
Editor: Ng, Sharon
Lee, Angela Y.
Series title:Frontiers in Culture and Psychology Ser.
ISBN:978-0-19-938852-3
Publication Date:Apr 2015
Publisher:Oxford University Press, Incorporated
Book Format:Paperback
List Price:USD $63.00
Book Description:

In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

Book Details
Pages:368
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Economics / General
Physical Dimensions (W X L X H):6.045 x 9.126 x 1.404 Inches
Book Weight:2.31 Pounds



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