Handbook of Culture and Consumer Behavior |
|
| Editor:
| Ng, Sharon
Lee, Angela Y. |
| Series title: | Frontiers in Culture and Psychology Ser. |
| ISBN: | 978-0-19-938851-6 |
| Publication Date: | Apr 2015 |
| Publisher: | Oxford University Press, Incorporated
|
| Book Format: | Hardback |
| List Price: | USD $190.00 |
Book Description:
|
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.
In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.