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Global Marketing Co-Operation and Networks

Global Marketing Co-Operation and Networks( )
Author: Dana, Leo Paul
ISBN:978-0-7890-1303-3
Publication Date:Mar 2004
Publisher:Routledge
Book Format:Paperback
List Price:USD $29.95
Book Description:

The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection gives insight into the often confusing world of international business. It offers research and theory on such issues as building networks, using group dynamics, choosing the best time to internationalize, and taking advantage of government-funded overseas trade...
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Book Details
Pages:140
Detailed Subjects: Business & Economics / Exports & Imports
Business & Economics / E-Commerce / Digital Marketing
Physical Dimensions (W X L X H):6.045 x 8.268 x 0.429 Inches
Book Weight:0.578 Pounds



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