Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

George Gallup in Hollywood

George Gallup in Hollywood( )
Author: Ohmer, Susan
Series title:Film and Culture Ser.
ISBN:978-0-231-12132-3
Publication Date:Nov 2006
Publisher:Columbia University Press
Book Format:Hardback
List Price:USD $110.00
Book Description:

George Gallup in Hollywood is a fascinating look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D. Roosevelt would be reelected president in 1936. Gallup had devised an extremely effective sampling method that took households from all income brackets into account, and Hollywood studio executives quickly pounced on the value of Gallup's research. Soon he was...
More Description

Book Details
Pages:304
Detailed Subjects: Performing Arts / Film / History & Criticism
Physical Dimensions (W X L X H):0.632 x 0.92 x 0.082 Inches
Book Weight:1.156 Pounds



Featured Books

American Demon
Stashower, Daniel
Paperback: $20.00
Legacy
Blackstock, Uché
Hardback: $28.00
The Great Gatsby
Fitzgerald, F. Scott
Hardback: $20.00

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.