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Gen BuY

How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

Gen BuY( )
Author: Yarrow, Kit
O'Donnell, Jayne
ISBN:978-0-470-52361-2
Publication Date:Aug 2009
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these...
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