Gen BuY How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail |
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Author:
| Yarrow, Kit O'Donnell, Jayne |
ISBN: | 978-0-470-40091-3 |
Publication Date: | Sep 2009 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Jossey-Bass |
Book Format: | Hardback |
List Price: | USD $24.95 |
Book Description:
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Discover the forces driving the decisions of today′s most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.
Discover the forces driving the decisions of today′s most sought after consumers
According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.