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Gen BuY

How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

Gen BuY( )
Author: Yarrow, Kit
O'Donnell, Jayne
ISBN:978-0-470-40091-3
Publication Date:Sep 2009
Publisher:John Wiley & Sons, Incorporated
Imprint:Jossey-Bass
Book Format:Hardback
List Price:USD $24.95
Book Description:

Discover the forces driving the decisions of today′s most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer.

Book Details
Pages:272
Detailed Subjects: Young Adult Nonfiction / Inspirational & Personal Growth
Psychology / Developmental / Adolescent
Physical Dimensions (W X L X H):6.291 x 9.212 x 1.041 Inches
Book Weight:1.04 Pounds



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