Gale Business Insights Handbooks of Global Markting |
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Editor:
| Gale Editor, |
Series title: | Gale Business Insights Handbooks Ser. |
ISBN: | 978-1-4144-9928-4 |
Publication Date: | May 2013 |
Publisher: | Cengage Gale
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Book Format: | Paperback |
List Price: | USD $258.00 |
Book Description:
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The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally 01 How do you build and manage an international brand?| and |How can I identify new product opportunities in emerging markets?| Entries examine such topics as: The 4 Ps (Product, Price, Placement, Promotion) and how the mix differs when youre going global; research strategies for finding actionable intelligence; understanding |other|...
More Description
The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally 01 How do you build and manage an international brand?| and |How can I identify new product opportunities in emerging markets?| Entries examine such topics as: The 4 Ps (Product, Price, Placement, Promotion) and how the mix differs when youre going global; research strategies for finding actionable intelligence; understanding |other| business environments; segmenting markets on a global scale; the merits and drawbacks to standardization; and more.|PIM|31-MAY-18|01