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Gale Business Insights Handbooks of Global Markting

Gale Business Insights Handbooks of Global Markting( )
Editor: Gale Editor,
Series title:Gale Business Insights Handbooks Ser.
ISBN:978-1-4144-9928-4
Publication Date:May 2013
Publisher:Cengage Gale
Book Format:Paperback
List Price:USD $258.00
Book Description:

The Gale Business Insights Handbook Of Global Marketing examines the questions How can a business measure the cost effectiveness of expanding globally 01 How do you build and manage an international brand?| and |How can I identify new product opportunities in emerging markets?| Entries examine such topics as: The 4 Ps (Product, Price, Placement, Promotion) and how the mix differs when youre going global; research strategies for finding actionable intelligence; understanding |other|...
More Description

Book Details
Pages:366
Detailed Subjects: Business & Economics / Exports & Imports
Physical Dimensions (W X L X H):7.1 x 9 x 0.8 Inches



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