Focus Group Research |
|
| Editor:
| Walden, Graham R. |
| Series title: | SAGE Benchmarks in Social Research Methods Ser. |
| ISBN: | 978-0-85702-567-8 |
| Publication Date: | Oct 2012 |
| Publisher: | SAGE Publications, Limited
|
| Book Format: | Multiple-item retail product |
| List Price: | USD $1188.00 |
Book Description:
|
In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups as well the ethical issues surrounding focus groups and more.
In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups as well the ethical issues surrounding focus groups and more.