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Focus

The Future of Your Company Depends on It

Focus( )
Author: Ries, Al
Series title:Collins Business Essentials Ser.
ISBN:978-0-06-079990-8
Publication Date:Sep 2005
Publisher:HarperCollins Publishers
Imprint:Collins
Book Format:Paperback
List Price:USD $16.99
Book Description:

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead...
More Description

Book Details
Pages:320
Detailed Subjects: Business & Economics / General
Business & Economics / Reference
Physical Dimensions (W X L X H):5.312 x 8 x 0.727 Inches
Book Weight:0.61 Pounds



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