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Fashion Brands

Branding Style from Armani to Zara

Fashion Brands( )
Author: Tungate, Mark
Publication Date:Oct 2012
Publisher:Kogan Page, Limited
Book Format:Ebook
List Price:USD $39.95
Book Description:

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.

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