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Fashion Brands

Branding Style from Armani to Zara

Fashion Brands( )
Author: Tungate, Mark
ISBN:978-0-7494-6446-2
Publication Date:Nov 2012
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:USD $39.95
Book Description:

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.

Book Details
Pages:240
Detailed Subjects: Business & Economics / Advertising & Promotion
Business & Economics / Industries / Fashion & Textile Industry
Reference / Consumer Guides
Physical Dimensions (W X L X H):6.102 x 9.252 x 0.394 Inches
Book Weight:0.814 Pounds



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