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Fashion Brands

Branding Style from Armani to Zara

Fashion Brands( )
Author: Tungate, Mark
ISBN:978-0-7494-5305-3
Publication Date:Sep 2008
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:USD $39.95
Book Description:

Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.

Book Details
Pages:272
Detailed Subjects: Business & Economics / Industries / Fashion & Textile Industry
Business & Economics / Advertising & Promotion
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.496 x 9.449 x 0.787 Inches
Book Weight:1.384 Pounds



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