Sally Hogshead was educated at Duke University. After graduation, she began a career in advertising. At the age of 27, she founded her first ad agency, and next, was Creative Director/Managing Director of CP+B. In 2006, she began her research on fascination and is the creator of The Fascination Advantage¿: the world's first personality assessment that measures what makes someone most engaging to others. She has written several books including Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life; Fascinate: Your 7 Triggers to Persuasion and Captivation; and How the World Sees You: Discover Your Highest Value Through the Science of Fascination. She was inducted into the Speaker Hall of Fame.
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