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Fascinate

How to Make Your Brand Impossible to Resist

Fascinate( )
Author: Hogshead, Sally
Read by: Hogshead, Sally
ISBN:978-1-5047-3083-9
Publication Date:Apr 2016
Publisher:HarperCollins Canada, Limited
Book Format:CD-Audio
List Price:USD $39.99
Book Description:

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior--fascination--and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to...
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Book Details
Detailed Subjects: Business & Economics / General
Physical Dimensions (W X L X H):5.3 x 7.5 Inches
Author Biography
Hogshead, Sally (Author)
Sally Hogshead was educated at Duke University. After graduation, she began a career in advertising. At the age of 27, she founded her first ad agency, and next, was Creative Director/Managing Director of CP+B. In 2006, she began her research on fascination and is the creator of The Fascination Advantage¿: the world's first personality assessment that measures what makes someone most engaging to others. She has written several books including Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life; Fascinate: Your 7 Triggers to Persuasion and Captivation; and How the World Sees You: Discover Your Highest Value Through the Science of Fascination. She was inducted into the Speaker Hall of Fame.

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