Events As a Strategic Marketing Tool |
|
| Author:
| Gerritsen, Dorothé
van Olderen, Ronald |
| ISBN: | 978-1-78924-230-0 |
| Publication Date: | May 2020 |
| Publisher: | CABI
|
| Book Format: | Paperback |
| List Price: | USD $80.00 |
Book Description:
|
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.