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Essentials of Marketing

Includes MyMarketingLab

Essentials of Marketing( )
Author: Brassington, Frances
Pettitt, Stephen
ISBN:978-0-273-68785-6
Publication Date:Jan 2005
Publisher:Pearson Education, Limited
Imprint:Financial Times/Prentice Hall
Book Format:Paperback
List Price:Contact Supplier contact
Book Description:

ESSENTIALS OF MARKETING

Frances Brassington and Stephen Pettitt

At last! A concise version of the best-selling Principles of Marketing by Brassington and Pettitt. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental...
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Book Details
Pages:528
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):7.566 x 10.218 x 0.858 Inches
Book Weight:2.156 Pounds



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