Essence of Consumer Behaviour |
|
| Author:
| Blythe, Jim |
| Series title: | The Essence of Management Ser. |
| ISBN: | 978-0-13-573122-2 |
| Publication Date: | Jun 1997 |
| Publisher: | Prentice Hall PTR
|
| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
|
A user-friendly, readable and concise introduction to the subject of consumer behaviour.
A user-friendly, readable and concise introduction to the subject of consumer behaviour.