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Escalation of Commitment in Internationalization Processes

The Role of Bounded Rationality in the Uppsala Model

Escalation of Commitment in Internationalization Processes( )
Author: Röber, Bjö
Series title:MIR Series in International Business Ser.
ISBN:978-3-319-69101-5
Publication Date:Nov 2017
Publisher:Springer International Publishing AG
Imprint:Springer
Book Format:Hardback
List Price:USD $139.99USD $109.99
Book Description:

This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which...
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