Entrepreneurship in the 21st Century |
|
| Author:
| Traylor, James |
| ISBN: | 978-1-4652-4684-4 |
| Publication Date: | Aug 2014 |
| Publisher: | Kendall Hunt Publishing Company
|
| Book Format: | Paperback |
| List Price: | USD $109.12USD $114.58 |
Book Description:
|
Introduces students to the dynamic world of business entrepreneurship. The book provides examples of leaders that are passionate in different areas and helps the reader to create a business plan to succeed. Concepts such as SWOT Analysis, the Five Ps, the construction of a marketing plan, financial analysis, and others are featured.
Introduces students to the dynamic world of business entrepreneurship. The book provides examples of leaders that are passionate in different areas and helps the reader to create a business plan to succeed. Concepts such as SWOT Analysis, the Five Ps, the construction of a marketing plan, financial analysis, and others are featured.