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Entrepreneurship

Entrepreneurship( )
Author: Bygrave, William D.
Zacharakis, Andrew
ISBN:978-0-470-73324-0
Publication Date:Dec 2009
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Ebook
List Price:USD $115.50
Book Description:

How do you come up with a good idea for a business? What are the unique marketing challenges that you'll face? How do you acquire the necessary financing? Written by one of the biggest names in the field, this book will arm readers with the knowledge to turn inspiration into results. It explores the trials and tribulations of entrepreneurship so that readers will have the necessary tools to start their own businesses. Critical steps are explained in an engaging style that helps make...
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