Dream Ticket] Business Strategy in the Digital Age |
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| Author:
| Brooking, Annie |
| ISBN: | 978-0-359-11191-6 |
| Publication Date: | Oct 2018 |
| Publisher: | Lulu Press, Inc.
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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How do you know which goals to choose for your business to maximise its success?This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 "assets" which comprise the Intellectual Capital of the business. These assets are intangible:- Market Assets which give a business power in the marketplace- Intellectual...
More DescriptionHow do you know which goals to choose for your business to maximise its success?This book looks at why business planning is hard and proposes a new way of planning that will give a business a better chance of being successful. Dream Ticket shows the reader how to visualise a business in the future using a subset of 46 "assets" which comprise the Intellectual Capital of the business. These assets are intangible:- Market Assets which give a business power in the marketplace- Intellectual Property Assets which are assets of the mind protectable in law- Infrastructure Assets which give a business internal strength- Human Centred Assets which are assets a business has by way of its employees and subcontractors.Dream Ticket uses a powerful visualisation method to track a business over time so it's easy to see if the business is moving towards achieving its goals.