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Discipline and Indulgence

College Football, Media, and the American Way of Life During the Cold War

Discipline and Indulgence( )
Author: Oca, Jeffrey Montez de
Series title:Critical Issues in Sport and Society Ser.
Publication Date:Jul 2013
Publisher:Rutgers University Press
Book Format:Paperback
List Price:USD $30.95
Book Description:

Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's...
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