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Digital Transformation in Business and Society

Theory and Cases

Digital Transformation in Business and Society( )
Editor: George, Babu
Paul, Justin
ISBN:978-3-030-08276-5
Publication Date:Oct 2019
Publisher:Palgrave Macmillan
Book Format:Hardback
List Price:USD $139.99
Book Description:

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and...
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Book Details
Pages:300
Physical Dimensions (W X L X H):5.772 x 8.19 Inches
Book Weight:1.197 Pounds



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