Differentiate or Die Survival in Our Era of Killer Competition |
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Author:
| Trout, Jack Rivkin, Steve |
ISBN: | 978-0-471-35764-3 |
Publication Date: | Mar 2000 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley |
Book Format: | Hardback |
List Price: | USD $27.95 |
Book Description:
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Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company′s products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.
Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company′s products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.