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How Luxury Lost Its Luster

Deluxe( )
Author: Thomas, Dana
Publication Date:Jul 2008
Publisher:Penguin Publishing Group
Imprint:Penguin Books
Book Format:Paperback
List Price:USD $19.00
Book Description:

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets...
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Book Details
Detailed Subjects: Business & Economics / Industries / General
Business & Economics / Economics / General
Physical Dimensions (W X L X H):5.47 x 8.44 x 0.81 Inches
Book Weight:0.725 Pounds

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