Data Crush How the Information Tidal Wave Is Driving New Business Opportunities |
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| Author:
| Surdak, Christopher |
| ISBN: | 978-1-306-28436-3 |
| Publication Date: | Jan 2014 |
| Publisher: | AMACOM
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| Book Format: | Ebook |
| List Price: | USD $27.95 |
Book Description:
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The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it.
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it.