| Dagmar Defining Advertising Goals for Measured Advertising Results | | | Author:
| Colley, Russell | | Revised by:
| Dutka, Solomon | | ISBN: | 978-0-8442-3422-9 | | Publication Date: | May 1995 | | Publisher: | McGraw-Hill/Contemporary
| | Imprint: | N T C Business Books | | Book Format: | Hardback | | List Price: | USD $34.95 |
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