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Customers. Com

How to Create a Profitable Business Strategy for the Internet and Beyond

Customers. Com( )
Author: Seybold, Patricia B.
Marshak, R. T.
ISBN:978-0-8129-3037-5
Publication Date:Nov 1998
Publisher:The Crown Publishing Group
Imprint:Crown Business
Book Format:Hardback
List Price:USD $29.95
Book Description:

"Patricia Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infrastructure that seamlessly blends a company's e-commerce initiative with its overall business." "It all starts with customers. For the past several years, Seybold has been working with electronic commerce pioneers who have made life easier for their...
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Book Details
Pages:384
Detailed Subjects: Business & Economics / Customer Relations
Business & Economics / E-Commerce / Digital Marketing
Computers / Internet / General
Business & Economics / E-Commerce / General
Physical Dimensions (W X L X H):6.26 x 9.37 x 1.08 Inches
Book Weight:1.47 Pounds



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