Customer Service in Health Care A Grassroots Approach to Creating a Culture of Service Excellence |
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Author:
| Baird, Kristin |
Series title: | J-B AHA Press Ser. |
ISBN: | 978-0-7879-5251-8 |
Publication Date: | Jul 2000 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Jossey-Bass |
Book Format: | Paperback |
List Price: | USD $80.95USD $62.50 |
Book Description:
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Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one.
Creating a culture of service excellence requires planning, preparation, and persistence.
Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one. Creating a culture of service excellence requires planning, preparation, and persistence.