Customer Advisory Boards A Strategic Tool for Customer Relationship Building |
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| Author:
| Loudon, David L.
Carter, Tony |
| ISBN: | 978-0-7890-1558-7 |
| Publication Date: | May 2006 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $59.95 |
Book Description:
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From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory boardone of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and...
More Description
From Dr. Tony Carter, a leading authority in business management, comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory boardone of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective customer advisory board, and how doing so can give your company a marketing advantage and improve vital aspects of business, including customer responsiveness, trust-building, and customer satisfaction. This book is vital for anyone who has customers and wants their loyalty.
To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.