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Cultures of Commodity Branding

Cultures of Commodity Branding( )
Editor: Bevan, Andrew
Wengrow, David
Series title:Univ Col London Inst Arch Pub Ser.
Publication Date:Aug 2012
Book Format:Paperback
List Price:USD $36.95
Book Description:

The contributions in this volume document, both in past social contexts and recent ones, the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice.

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