Cultural Influences on Global Marketing |
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| Editor:
| Polychroniou, Constantine G. |
| ISBN: | 978-1-5165-3632-0 |
| Publication Date: | Jan 2019 |
| Publisher: | Cognella, Inc.
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| Imprint: | Cognella Academic Publishing |
| Book Format: | Paperback |
| List Price: | USD $122.95 |
Book Description:
|
Introduces students to topics that are critical to the success of the contemporary international marketer. Readers learn how culture affects the political, economic, and regulatory systems, as well as marketing behaviour, purchasing, consumption, and decision-making.
Introduces students to topics that are critical to the success of the contemporary international marketer. Readers learn how culture affects the political, economic, and regulatory systems, as well as marketing behaviour, purchasing, consumption, and decision-making.