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Creative Strategy in Advertising

Creative Strategy in Advertising( )
Author: Drewniany, Bonnie L.
Jewler, A. Jerome
ISBN:978-1-133-30726-6
Publication Date:Jan 2013
Publisher:Wadsworth
Book Format:Paperback
List Price:USD $173.95
Book Description:

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts...
More Description

Book Details
Pages:336
Detailed Subjects: Business & Economics / Advertising & Promotion
Design / Graphic Arts / Advertising
Physical Dimensions (W X L X H):7.995 x 9.945 x 0.585 Inches
Book Weight:1.4 Pounds



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