Creating the Nazi Marketplace Commerce and Consumption in the Third Reich |
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| Author:
| Wiesen, S. Jonathan |
| ISBN: | 978-0-521-76253-3 |
| Publication Date: | Nov 2010 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | USD $74.00 |
Book Description:
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Creating the Nazi Marketplace is an innovative study of marketing, advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'.
Creating the Nazi Marketplace is an innovative study of marketing, advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'.