Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force |
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Author:
| McConnell, Ben Huba, Jackie Mcconnell, Ben |
Foreword by:
| Kawasaki, Guy |
ISBN: | 978-1-4195-9721-3 |
Publication Date: | Jan 2007 |
Publisher: | Kaplan Publishing
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Book Format: | Paperback |
List Price: | USD $14.95 |
Book Description:
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When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company. Savvy marketing professionals are discovering that this group of satisfied believers can be converted into a potent marketing tool to grow their customer universe. Authors Ben McConnell and Jackie Huba ......
When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company. Savvy marketing professionals are discovering that this group of satisfied believers can be converted into a potent marketing tool to grow their customer universe. Authors Ben McConnell and Jackie Huba ......