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Creating Customer Evangelists

How Loyal Customers Become a Volunteer Sales Force

Creating Customer Evangelists( )
Author: McConnell, Ben
Huba, Jackie
Mcconnell, Ben
Foreword by: Kawasaki, Guy
ISBN:978-1-4195-9721-3
Publication Date:Jan 2007
Publisher:Kaplan Publishing
Book Format:Paperback
List Price:USD $14.95
Book Description:

When customers are truly thrilled about their experience with your product or service, they become outspoken "evangelists" for your company. Savvy marketing professionals are discovering that this group of satisfied believers can be converted into a potent marketing tool to grow their customer universe. Authors Ben McConnell and Jackie Huba ......

Book Details
Pages:230
Detailed Subjects: Business & Economics / Customer Relations
Physical Dimensions (W X L X H):5.5 x 8.44 x 0.49 Inches
Book Weight:0.61 Pounds
Author Biography
McConnell, Ben (Author)
Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

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