Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force |
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| Author:
| McConnell, Ben
Huba, Jackie |
| Foreword by:
| Kawasaki, Guy |
| ISBN: | 978-0-7931-5561-3 |
| Publication Date: | Nov 2002 |
| Publisher: | Kaplan Publishing
|
| Book Format: | Paperback |
| List Price: | USD $25.00 |
Book Description:
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Explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success. This book is suitable for a business hoping to convert good customers into exceptional ones who willingly spread the word.
Explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company's success. This book is suitable for a business hoping to convert good customers into exceptional ones who willingly spread the word.