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Cost-Effective Marketing Research

A Guide for Marketing Managers

Cost-Effective Marketing Research( )
Author: Soares, Eric J.
ISBN:978-0-89930-278-2
Publication Date:Nov 1988
Publisher:Bloomsbury Publishing USA
Imprint:Praeger
Book Format:Hardback
List Price:USD $85.00
Book Description:

This book is a practical guide to market research methods and practices written for marketing professionals who need to conduct research on a budget. It emphasizes techniques that offer the quickest, least expensive way to get needed information. The author presents material not usually covered by other marketing research texts, including criteria regarding the use of requests for proposal; guidelines for selecting consultants, outside agencies, and statistical software; and...
More Description

Book Details
Pages:177
Detailed Subjects: Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):5.5 x 8.5 x 0.44 Inches
Book Weight:0.79 Pounds



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