Corporate Reputation, the Brand and the Bottom Line Powerful, Proven Communications Strategies for Maximizing Value |
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| Author:
| Haywood, Roger |
| ISBN: | 978-0-7494-4408-2 |
| Publication Date: | Aug 2005 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | USD $39.95 |
Book Description:
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This book gives the reader clear guidance on how to plan and implement effective public relations programmes. Hugely readable and bristling with real-life case studies and candid comment from top exectives around the world.
This book gives the reader clear guidance on how to plan and implement effective public relations programmes. Hugely readable and bristling with real-life case studies and candid comment from top exectives around the world.