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Corporate Reputation, the Brand and the Bottom Line

Powerful, Proven Communications Strategies for Maximizing Value

Corporate Reputation, the Brand and the Bottom Line( )
Author: Haywood, Roger
ISBN:978-0-7494-4408-2
Publication Date:Aug 2005
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:USD $39.95
Book Description:

This book gives the reader clear guidance on how to plan and implement effective public relations programmes. Hugely readable and bristling with real-life case studies and candid comment from top exectives around the world.

Book Details
Pages:336
Detailed Subjects: Business & Economics / Public Relations
Business & Economics / Industrial Management
Physical Dimensions (W X L X H):6.24 x 9.18 x 1.22 Inches
Book Weight:1.22 Pounds



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