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Cool

How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World

Cool( )
Author: Quartz, Steven
Asp, Anette
ISBN:978-1-4299-4418-2
Publication Date:Apr 2015
Publisher:Farrar, Straus & Giroux
Book Format:Ebook
List Price:Contact Supplier contact Contact Supplier contact
Book Description:

A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids, while hip beer connoisseurs...
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