Content Everywhere Strategy and Structure for Future-Ready Content |
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| Author:
| Wachter-Boettcher, Sara |
| ISBN: | 978-1-933820-87-3 |
| Publication Date: | Dec 2012 |
| Publisher: | Rosenfeld Media, LLC
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| Book Format: | Paperback |
| List Price: | USD $44.99 |
Book Description:
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Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.