Contagious

How to Build Word of Mouth in the Digital Age

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Author:

Berger, Jonah

ISBN:

978-1-4711-1170-9

Publication Date:

Jan 2014

Publisher:

Simon & Schuster, Limited

Book Format:

Paperback

List Price:

Contact Supplier contact

Book Description:

How to make products, ideas and behaviours really catch on.

Book Details

Pages:	256
Detailed Subjects:	Business & Economics / Advertising & Promotion Business & Economics / Marketing / General Business & Economics / Consumer Behavior Business & Economics / General
Physical Dimensions (W X L X H):	5.118 x 7.795 Inches
Book Weight:	0.4 Pounds

Author Biography

Berger, Jonah (Author)

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

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