Consumer Behavior and Advertising Involvement Selected Works of Herbert E. Krugman |
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| Author:
| Krugman, Edward P. |
| Series title: | Marketing and Consumer Psychology Ser. |
| ISBN: | 978-0-8058-5788-7 |
| Publication Date: | May 2008 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | USD $115.00 |
Book Description:
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First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.