Coca-Colonization and the Cold War The Cultural Mission of the United States in Austria after the Second World War |
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| Author:
| Wagnleitner, Reinhold |
| ISBN: | 978-0-8078-4455-7 |
| Publication Date: | Nov 1994 |
| Publisher: | University of North Carolina Press
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| Book Format: | Paperback |
| List Price: | USD $60.00 |
Book Description:
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Argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, Reinhold Wagnleitner shows that'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States.
Argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War. In Coca-Colonization and the Cold War, Reinhold Wagnleitner shows that'Americanization' was the result not only of market forces and consumerism but also of systematic planning on the part of the United States.