| Classic Failures in Product Marketing Marketing Principles Violations and How to Avoid Them | | Author:
| Hendon, Donald W. | ISBN: | 978-0-8442-3458-8 | Publication Date: | Jan 1992 | Publisher: | McGraw-Hill Trade
| Imprint: | Contemporary Books | Book Format: | Paperback | List Price: | USD $19.95 |
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