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The Illustrated History of Mail Order Shopping

Catalog( )
Author: Cherry, Robin
Publication Date:Sep 2008
Publisher:Princeton Architectural Press
Book Format:Hardback
List Price:USD $35.00
Book Description:

Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus...
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Book Details
Detailed Subjects: Business & Economics / Mail Order
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):7.33 x 9.19 x 1.03 Inches
Book Weight:2.01 Pounds

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