Capture the Mindshare and the Market Share Will Follow The Art and Science of Building Brands |
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Author:
| Gill, Libby |
ISBN: | 978-1-137-27851-7 |
Publication Date: | Aug 2013 |
Publisher: | Palgrave Macmillan
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Imprint: | Palgrave Macmillan |
Book Format: | Hardback |
List Price: | USD $37.99 |
Book Description:
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An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology.
An insightful look at how great companies build authentic brands that attract loyal, long-term customers using a proven seven-step methodology.