Buyology Truth and Lies about Why We Buy |
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Author:
| Lindstrom, Martin |
ISBN: | 978-957-32-6542-9 |
Publication Date: | Oct 2009 |
Publisher: | Yuan-liou Publishing Company, Limited
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Book Format: | Paperback |
List Price: | USD $22.50 |
Book Description:
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Chinese edition of Buyology: Truth and Lies About Why We Buy. Linstrom used well researched data on neuroscience marketing to give marketing professionals a eye-opening look at how consumers' irrational buying habit. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.
Chinese edition of Buyology: Truth and Lies About Why We Buy. Linstrom used well researched data on neuroscience marketing to give marketing professionals a eye-opening look at how consumers' irrational buying habit. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.