Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Buying In

What We Buy and Who We Are

Buying In( )
Author: Walker, Rob
ISBN:978-0-8129-7409-6
Publication Date:Jan 2010
Publisher:Random House Publishing Group
Imprint:Random House Trade Paperbacks
Book Format:Paperback
List Price:USD $16.00
Book Description:

Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst...
More Description

Book Details
Pages:320
Detailed Subjects: Reference / Consumer Guides
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):5.18 x 7.98 x 0.69 Inches
Book Weight:0.575 Pounds



Featured Books

Paradise Lost
Milton, John
Paperback: $11.00
Sisters First
Hager, Jenna Bush
Hardback: $18.99
Leopard's Wrath
Feehan, Christine
Electronic book text:

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.